Willard/B-M wins Moscow 2012 bid

MOSCOW: The Moscow 2012 Olympic Games Bid Committee has appointed The Willard Group/Burson-Marstellar as its PR agency as it awaits the announcement of the six official bid cities on 18 May.

Willard Group/B-M Moscow MD Roman Diukarev said the agency would help develop comms material as well as promote the bid within Russia and develop a crisis comms strategy.

IOC rules do not allow Moscow to promote its bid outside Russia until its bid book is submitted on 15 November, but Diukarev expects B-M will be used for international PR beyond December when its contract finishes. More than 500 Olympic gold medallists who live in Moscow will lend their support.

Other cities competing are Havana, Istanbul, Leipzig, London, Madrid, New York, Paris and Rio de Janeiro.The 2012 host will be selected in July 2005.

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