PR will focus on a London celebrity-driven launch for the uniform, which has yet to be unveiled, as well as regional events at three Butlins resorts. Launch PR senior consultant Gary Wheeldon leads an agency team, reporting to Butlins head of PR Rebecca Caradine, who said the campaign would ‘communicate this contemporary change to the mainstream consumer lifestyle media’. Butlins formerly used The Red Consultancy.
John Doe has been hired by Project Zoltar, the creative collective covering fashion and art spearheaded by Dan Macmillan and Kieron Livingstone.
Olympic diver Tom Daley this week shot a highly personal video message revealing he was in a relationship with a man.
Ali Gee, the former Edelman planning chief who has just been handed the role of driving the integration of the three agencies in the Fishburn Hedges Group, is the right woman for the job, according to former clients.
Shadow chancellor Ed Balls can recover from his faltering performance in Parliament yesterday, but the content of his argument could be more of a problem, public affairs experts have said.