Video archive firm upgrades service

Video archive and distribution service The NewsMarket has raised £2.2m to upgrade its system to allow automatic online delivery of broadcast-quality news videos to journalists.

NewsMarket CEO Shona Purushothaman said the improvements would increase speed but also enable integration with the media’s internal systems: ‘We think the concept of having PR people phone and harass journalists is old-fashioned.’

She said the opt-in service allows journalists to request alerts on particular subjects, which reduces the need for clients’ media relations staff.

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