2 minutes with: Nelson Schwartz Editor, Fortune Europe

How are you different from your predecessor Janet Guyon? I’m particularly interested in doing stories from the Middle East as I’ve reported from Iraq, Kuwait and Israel. I’m also interested in doing more stories from Russia and I think the [EU] accession countries will have a big impact on European business.

How can PROs help you settle in?

I’ve reported a lot from overseas but I’ve never actually lived here, so if someone thinks there is a company I should know about, they should let me know. The companies we want to hear about tend to have a US connection and tend to be public. We are also interested in dynamic personalities.

Who reads Fortune Europe?

I’d say two-thirds to three-quarters of Fortune readers are US-based corporate executives. Fortune Europe also gets individuals who are interested in business and finance, who want well-written stories that are often not what you’d expect to read about in a business magazine.

How does an international magazine differ from a UK-based one?

The US is such a big business market that it can be difficult to find angles that will interest it. Cases where there’s an American company doing well in Europe are good, particularly when they’re in an unexpected area.

Are there any misconceptions about Fortune Europe?

People sometimes think we are only interested in business management stories, which is not true. I’ll also get pitched stories that are more for the dailies, such as appointments.

How does Fortune Europe differ from The Economist and Business Week?

Our competitors do very good stories from time to time, but generally they tend to stick to their knitting.

How should PROs approach you?

The best way at this point is by email, with a follow-up phone call. But I’m up for meeting people for a drink.

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