Lazard director of global comms Richard Silverman confirmed Creswell would take up the post of vice-president of corporate communications from 5 May.
Creswell will report to Silverman in New York and Lazard London head Marcus Agius.
Although Creswell’s role is primarily a UK one, he is likely to take on responsibility for Lazard’s communications in other regions, effectively deputising for Silverman.
Silverman and Creswell will be the only PROs at Lazard, which employs 2,500 people globally. ‘Richard will work closely with me in all aspects of communications,’ Silverman said.
Creswell’s appointment will see the end of the bank’s relationship with The Maitland Consultancy, which has handled Lazard’s London comms since the departure of Creswell’s predecessor Deborah Done (PRWeek, 2 April).
Lazard has most recently been active as financial adviser to Canary Wharf. It is also advising The Daily Telegraph owner Hollinger International, Standard Life and Parmalat.
Merrill Lynch said it had not yet found a replacement for Creswell. Merrill Lynch recently appointed Sarah-Louise Boys as head of EMEA research comms.