Shellys switches comms in-house

Shoe retailer Shellys has taken its PR in-house, ending Qube PR’s three-year handling of the account.

Shellys managing director Judith Millint has bolstered the in-house communications function with the hire of Shelley Walsh from British menswear brand Hackett to work alongside marketing manager Faye Carrick.

There are further plans to recruit additional PR staff but exact numbers and positions are not yet known.

Walsh said: ‘We feel we could have a lot more press coverage because we have got a new collection.’

Communications was handled by Jane Howard PR and Jackie Cooper PR before going to Qube.

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