MPC aids Burnley image makeover

A local action group in Burnley has drafted in Marina Pirotta Communications (MPC) to overhaul the image of the Lancashire town, tarnished by the 2001 race riots and the presence of the British National Party.

Burnley Action Partnership (BAP) has hired MPC on a three-year contract to develop a campaign strategy, entitled ‘Burnley Pride’.

It includes an events programme, an environmental campaign and a scheme to create ambassadors.

BAP is made up of over 40 public, private and voluntary organisations.

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