Air conditioning firm Rapid in push

Portable air conditioning retailer Rapid Climate Control is planning to raise its profile in B2B and regional media following growth through acquisitions of the Heatbusters and Air Trembath brands.

Rapid head of marketing Graeme Thompson said: ‘We had a hell of an increase in turnover in the last financial year after taking over Heatbusters, which had a big summer thanks to the weather.’

PR will focus on trade press such as Executive Hire News and heating and ventilation titles, but Rapid will also use regional consumer press to publicise its expansion into Bristol, Manchester and Birmingham.

Wyatt PR has been appointed to a six-figure marketing account that includes a £40,000 PR budget, following a four-way pitch.

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