Greyworld moves beyond art titles

Art installation group Greyworld has signaled its intentions to move beyond the arts media with the appointment of Black and White PR to promote a series of four projects over the next six months.

Greyworld is hoping to tap into general news media interest in public art, and will target discussion programmes such as Radio Four’s Start of the Week, mainstream media and local press.

B&W director Paul Gray said that because much of the group’s work was sound-based, campaigns would also target media for the visually impaired.

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