Homes for Scotland hires Pagoda ahead of new Bill

Scottish housebuilding industry body Homes for Scotland has appointed Pagoda Public Relations to provide public affairs and PR support as the Scottish Parliament holds consultations about ts proposals to give the public the right to appeal against house development decisions.

iThe plans to allow third-party right of appeal are being considered under the Draft Planning Bill and could result in increased defence costs of up to £150,000 for housebuilders.

‘This would make small developments unviable and add such enormous delays that the planning process could take up to four years,’ said Pagoda MD Ian Coldwell. ‘We intend to make politicians and key decision-makers aware that too many regulations prevent housing developments.’

Pagoda, which was appointed on a retained basis in a five-way competitive pitch, will hold briefing sessions with MSPs, the Scottish Executive, top civil servants and industry bodies. The agency also plans to promote economic and social advantages of the housebuilding industry with the regional, national and trade press.

Homes for Scotland has more than 70 member companies which are responsible for building more than 80 per cent of all new homes in the country.

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