NAC plans media drive in the run-up to Asthma Day

The National Asthma Campaign (NAC) is gearing up for World Asthma Day on 4 May with a raft of fundraising and press activity.

The charity intends to use a report highlighting the seriousness of asthma in the UK to raise awareness with healthcare professionals and the Government about the daily life experiences of asthma sufferers.

The NAC is also rolling out an ‘asthmacadabra’ campaign across schools in the UK, encouraging children to raise money for asthma sufferers by dressing up in ‘magical’ costumes instead of school uniforms on World Asthma Day.

Further activities planned include an abseil fundraising event that will take place on the day in London, with members of the public invited to take part.

There are 1,400 asthma-related deaths a year in the UK, and the number of children with the condition has increased six-fold over the past 25 years. The NAC report builds on the results of the Global Initiative for Asthma’s ‘Global Burden of Asthma’ report, published earlier this year.

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