Kent in PR blitz to clean up county

A major drive to clean up Kent and cut fly-tipping and litter will be launched by the council on 21 May.

The campaign will be led by Kent County Council in partnership with district and parish councils, the police, magistrates and The Environment Agency.

The £500,000 earmarked for the campaign has attracted criticism from the authority’s Labour opposition, but comms staff said it would fund the campaign for two years and pay for enforcement staff and TV ads.

The ads will be backed by increased enforcement and prosecution, as well as clean-up operations involving local communities.

Litter, fly-tipping and abandoned cars will be primary targets with the emphasis that everyone in Kent can play a part by either not creating litter, helping with a clean-up or reporting fly-tipping and litter louts.

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