Cosentino gives stone brief to Ulled

SPAIN: The Cosentino group, a company that designs, produces and distributes architectural and decorative solutions made from natural stone, has hired Ulled Comunicación to draw up a strategic communications plan for each of the group's brand names. The aim is to create a coherent identity for the Cosentino group on the international stage.

Ulled chief executive Roberto Abadsaid: "We are working with Cosentino to define a valid brand names architecture that will allow the company to grow in a flexible and coherent way and generate business".

International strategies will be complemented by domestic comms programmes under the supervision of Albert Concepción, who said: "The development of a corporate communications programme and programmes to support marketing for marble and a material known as Silestone mark our first operating steps in Spain".

Founded in 1965 by the current chairman, Jesús Ulled, the agency provides European comms for companies such as Nestlé, Panasonic, Monsanto, General Electric and Tradisa. In Spain, Ulled works for Carat-Aegis, Corporación empresarial Roca, Bayer, GFT, Neoris, Sanitas, TMP Monster and Ryanair, among others.

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