Terminal Five deal gives British Airways top spot

British Airways and Halifax take the top two slots of the Reputation Monitor this week – the first time they have reached such heights.

The airline leapt from last week’s 246th position when it was revealed that BA would become the sole operator out of Heathrow’s Terminal Five when it is finished.

Mortgage lender Halifax moved from 17th position when it claimed the national £27bn savings gap could be bridged if each person put away an extra £3 a day – the price of a pint of lager and a packet of crisps.

Positive coverage of new Halifax products such as its ISA-related Capital Protected Option also helped boost its rating.

Carphone Warehouse chief executive Charles Dunstone issued an upbeat trading forecast that was even more positive than his post-Christmas trading assessment, saying the group would surpass City analyst expectations. The firm came in third.

At the other end of the table, bus manufacturer Mayflower made a rare appearance after accounting irregularities were revealed. High levels of debt were uncovered in its accounts and the senior executive team exited the company.

Standard Life became this week’s worst performer when it revealed it would relinquish its mutual status and axe 1,000 jobs.

The ranking is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

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