In a move backed by students union the NUS, Amicus is to launch a viral campaign targeting at least one million students.
The union wants students, who rarely change banks after graduation, to quiz prospective banks over their corporate social responsibility policies.
Students, who on average leave university with debts of up to £14,000, are being asked to make an ethical decision about who they bank with.
The move comes ahead of the formation of an Amicus think-tank dubbed the CSR Foundation. According to an Amicus spokesman the new body, which will consist of a secretariat and director general, will ‘channel consumer activism’ around CSR.
The Arnold Group is co-ordinating PR and public affairs for the campaign.
Amicus wants to recruit key stakeholder groups into the CSR Foundation such as people with disabilities, older people and chambers of commerce. As part of the drive to recruit students, the union took a stall at the recent NUS conference and will run workshops at the NUS convention this summer.
Amicus senior press officer Lee Whitehill said: ‘Our campaign is aimed at convincing banks that students are essential stakeholders for company CSR.’