The ceremony will take place on 26 October at Le Meridien Grosvenor House Hotel in London.
Virgin Group corporate affairs and brand development director Will Whitehorn will chair a 40-strong panel of judges, comprising agency bosses, in-house PR heads, plus broadcast and press journalists.
2004 will see the inaugural James Maxwell award for students, created in memory of Maxwell, who died last year at the age of 46.
The internal comms award has a fresh focus – on successful employee brand engagement programmes – while the crisis management award has been expanded to include issues work.
Download the entry form from www.prweek.com.