Jackie Cooper PR splits with Coke

Coca-Cola GB has been left bereft of external consumer PR support on key brands after a ‘creative and strategic’ breakdown with Jackie Cooper PR.

A Coke statement said: ‘We had different perspectives on the creative and strategic direction of some brand activity; we have decided to part company.’

Coke declined to comment on future PR plans for the brands.

JCPR has also been hit by the resignations of two board directors: Clare McKeown will leave this month after seven years; nine-year stalwart Ian Withington has already departed.

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