SBAC decided to appoint Media Strategy following recent calls for a more professional approach to communications from its member companies.
The trade association has charged the agency with the task of reinvigorating the SBAC communications team and reviewing the way SBAC communicates to the media and industry stakeholders, including MPs, regional development agencies, employees and trade unions.
Media Strategy plans to use other trade associations as benchmarks to set SBAC comms targets and will carry out an audit to evaluate members’ perception of SBAC.
It will also pull together a comms programme for the conclusions of the joint industry and Department of Trade and Industry taskforce and the Aerospace Innovation Growth Team (AeIGT), which is investigating the skills base, economic contribution and technology of the aerospace industry.
The agency did not pitch for the account but was offered the six-month contract, believed to be worth around £50,000, on the back of a recommendation.