The drive follows an explosion in the number of pubs and clubs in Bournemouth over the past five years.
With more than 33,000 licensed drinking spaces in the town, the only area with a higher density of drinking spaces in the country is Soho. The police are promoting mounted street patrols and will be working to promote responsible drinking to young people, working closely with bars, hotels and clubs.
Activities include the formation of the Town Watch Forum, a group representing the views of bars and clubs working with police and the local council, and the introduction of a police-led text-messaging information service. Saftex (www.saftex.org.uk) allows the police to interact directly with 16 to 25-year-olds, and provide them with personal safety advice and crime information.
Campaign co-ordinator Nick Cloke said: ‘Some local people have been concerned by this increase, and from a PR point of view it has been important to balance their needs with the sizeable contribution the night-time economy makes to the town.
‘We will be giving the on-going campaign a big push in the summer when the tourists are here.’
Dorset police chief Bob Boulton heads the campaign.