Awareness campaign close up: World Health Day focus on traffic

Organisation World Health Organisation Campaign World Health Day Date 7 April-ongoing Budget c.£150,000

This year’s World Health Day will see the World Health Organisation (WHO) launch a global campaign to raise awareness of the health impact and costs to society of road traffic accidents.

A press event to be held in Paris on 7 April, the date when World Health Day is held each year, will signal the start of PR and advocacy activity, with WHO and partner organisations working under the slogan ‘Road safety is no accident’.

In conjunction with the World Bank, WHO will launch a report on road-traffic injury prevention. Media interviews with relevant experts are arranged for 6 and 7 April. WHO and its regional and country offices will host events involving political leaders, public figures and road-safety experts in a bid to put road safety on the agenda and encourage legislation to prevent road-traffic injuries.

It is expected that more than 300 events will take place in more than 90 countries this year, according to WHD 2004 liaison officer Laura Sminkey.

Promotional posters for the campaign have been designed by Italian fashion giant Benetton’s comms research centre Fabrica.

In the UK, events will take place in locations such as Slough and Nottingham.

The first WHD was held in 1950. Recent WHDs have focused on issues including mental health and polio.

For more details, contact Laura Sminkey at sminkeyl@who.int or on 00 41 22 791 4547.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk.

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