Birmingham in devolution push

Birmingham City Council has launched a devolution and localisation campaign to inform residents about its restructure.

On 5 April the council will hand over a portion of its budget, accountability and services to 11 districts, breaking up part of the unitary authority, which is currently the largest in Europe.

Birmingham City Council corporate comms manager Elizabeth Barnard said:

‘We will be using a number of different ways of informing our residents and of getting them more involved in the community and in decision making.’

The council will use a poster campaign, rigid scrolls and electronic noticeboards in the city. It has also launched a website, and will be working with the 11 districts to help them publicise the structural change on a local level after 5 April.

Barnard said: ‘The districts will come to us for messages and we will support them with a comms strategy appropriate for them.’

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