C&W out as Samsung reviews consumer PR

Electronics giant Samsung has put its entire UK consumer product PR account up for review, ending Cohn & Wolfe’s hold on the remit.

C&W out as Samsung reviews consumer PR
C&W out as Samsung reviews consumer PR

The account involves product support for Samsung mobile phones, computer products and white and brown goods such as plasma screens and MP3 players.

Samsung approached nine agencies to pitch for the account, including C&W, which declined. It has whittled the agencies down to a three-strong shortlist, leaving Bite Communications, August One Communications and Rainier PR to battle it out.

‘We did not decline the work because of a conflict of interest and we are parting with Samsung on good terms,’ said C&W digital director Ginny Arnold.

The winning agency will report to Samsung head of marketing and communications Eamon Collins.

‘We want to appoint an agency that will revitalise our product PR and emphasise the breadth, range and focus to UK media,’ Collins said.

C&W will continue to handle PR for Samsung’s Olympic sponsorship across the UK and Europe, as well as its consumer PR campaigns in Italy, Germany and France.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR