North Yorkshire in EU funding drive

North Yorkshire County Council is launching a region-wide PR campaign to raise awareness about its Supporting Innovation Service scheme among local businesses and the Chambers of Commerce.

The scheme, which started in October, provides small to medium-sized local businesses with EU funding to spend on specialist consultancies such as marketing or financial management firms. The council has hired DTW following a competitive three-way pitch for the brief.

Local newspapers, TV, radio and businesses in areas identified as the most needy will be targeted with leaflets.

‘We are going to use stories of the interesting ways eight local businesses have already utilised the scheme,’ said DTW account manager Neil Shaefer.

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