The Together campaign runs until the end of the year and will target the consumer media to urge communities to change the way they think about the issue.
ASBU comms manager Rob Reynolds said: ‘This is all about changing attitudes to anti-social behaviour so that it is tackled, not tolerated.’
Together aims to highlight the effects of anti-social behaviour on communities. It includes information on what people can do to take a stand against anti-social activity.
ASBU has launched information packs for local authorities to enable them to run their own campaigns, as well as a website and action line.
The unit is also launching a series of academies for practitioners to provide them with a free opportunity to swap information on how to deal with the issue. Starting in Birmingham, they will travel around the country.
The Home Office has drafted in Grayling to handle the consumer side of the Together campaign as well as to work with local anti-social behaviour action groups.
Called TrailBlazers, the groups are made up of local authority staff and police. Part of Grayling’s remit is to share best practice across the groups.
ASBU was set up in January 2003 to drive forward new policy, practice and action.
White paper Taking a Stand against Anti-social Behaviour and the consequent Bill were published in March 2003 to hand over increased powers to local authorities.
The Prime Minister launched the Anti-Social Behaviour Action Plan in October 2003 in a bid to tackle noisy neighbours, vandalism and youth nuisance.