Institute of Fundraising to appoint comms chief

The Institute of Fundraising (IF) has created a director of comms and marketing position as it prepares to revamp its entire PR strategy.

Responsibilities of the role include reviewing whether the organisation should use external PR agencies, creating an overall in-house marketing and comms approach and highlighting the institute’s role as the professional body for fundraisers.

Reporting to IF chief executive Lindsay Boswell, the director will also be expected to lead the institute’s consultation to charities on making self-regulated fundraising more efficient.

The decision to create the position came after charities called for a stronger and more representative central voice on fundraising in the media as the Government considers increasing fundraising legislation in the draft Charities Bill.

‘We want to appoint someone who will promote the professionalism of fundraising to the public and the media and increase levels of trust and confidence in fundraisers,’ said Boswell. ‘We will expect our new director to increase awareness among the general public about the range and variety of fundraisers, both voluntary and professional.’

The institute has 4,000 members who work in fundraising groups across the UK.

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