Unibanco hires CDN for card PR

Unibanco, the third largest private bank in Brazil has hired local agency Companhia de Noticias (CDN) to handle PR for Unicard Unibanco, its credit card and personal services credit division.

CDN will provide media relations services, led by Bia Fovitzky in Sao Paulo and Lala Aranha in Rio, who will co-ordinate a four-member team. They will report to to Unibanco marketing director Sandra Martinelli, communications manager Adelaide Simões and press spokesman Michelle Mediros. The agency did not pitch for the work.

Unibanco announced on March 1st the purchase of HiperCard, a credit card company with 2.3 million customers, now also under the Unibanco

Unicard umbrella.

CDN has about 150 employees in its offices in Sao Paulo, Rio, Brasilia and Vitoria. The agency had revenues of 20.5 million reais (US$7 million) in 2003, up 6.8% from the previous year.

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