Gola stages pitch for consumer PR

Sportswear brand Gola is poised to choose from four agencies that have pitched for a PR remit to celebrate its centenary in 2005.

Donna Hill, PR and marketing manager at Gola’s parent company Jacobson Group, confirmed the pitch but would not comment on the nature of the work.

The Lancashire-based brand began life in 1905 when Gola produced hand-made leather football boots. Today its range includes mens’, women’s and children’s clothing, bags, watches, socks and underwear, hats, pyjamas, bikes and toiletries.

Centenary celebrations will include the publishing of a book on the brand’s heritage featuring celebrities and sporting events that have been associated with the company. Gola is calling on members of the public to come forward with brand memorabilia to contribute to the book.

The Gola museum also boasts the oldest pair of Gola boots, which date back to 1905 and feature soles and studs of leather.

Hill, who joined Jacobson from former Gola PR agency Reman Jones and Partners in June 2000, refused to discuss Gola’s PR plans, but it is believed they will draw heavily on its heritage.

Recent Gola marketing initiatives include the release of Bacardi Breezer’s first line of clothing this year in conjunction with urban clothes label Religion.

However, the drinks brand pulled out of the deal amid concerns about marketing to young people.

Gola also uses perimeter board ads at several Premiership club grounds to plug its association with football.

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