The scheme, which aims to raise awareness of the charity’s multi-lingual hotline among groups who may not speak English or feel uncomfortable reporting crimes to the police, kicked off in London last September. It is now being launched in Manchester prior to a rollout across the UK.
Connectpoint PR was appointed to handle public relations for the project by the Crimestoppers’ North West branch following a non-competitive pitch. The agency recently won contracts to handle public relations for the charity’s anti-burglary initiative in the North West and anti-social behaviour campaign in Salford.
The three projects have a combined budget of £70,000 and aim to raise awareness about the anonymity of calls to the charity’s hotline and emphasise that Crimestoppers operates independently from the police.
‘We want to engage with residents unwilling to report crime because of fear of reprisals or mistrust of the police,’ said Connectpoint director Sandra McDowell.
The agency is planning to visit village centres across Greater Manchester with a giant red telephone promoting the hotline. Papers including Eastern Eye and New Nation will also be targeted.