Gilead Sciences hires NSC for hepatitis B deal

US-based Gilead Sciences has drafted in its first UK PR support in the hepatitis B disease area.

Gilead, the California-headquartered firm behind anti-hepatitis B product Hepsera, has appointed Nexus Structured Communications for a two-year campaign to ‘raise awareness’ of hepatitis B among UK opinion formers.

NSC managing director Geoffrey Bowden, who reports to Hepsera UK and Ireland product manager Nigel Hughes, said: ‘Hepatitis B carries with it all the stigma associated with Aids in the early 1980s. It is essential to give hepatitis B a platform.’

Submissions to NICE for its upcoming appraisal of chronic hepatitis B treatments are due next February.

Gilead continues to retain Weber Shandwick on a global hepatitis B remit. Meanwhile, NSC has appointed former CancerBACUP head of comms Mark Winkless as associate director.

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