Jockey Club crisis job for Brunswick

Brunswick was this week hammering out a crisis management strategy for The Jockey Club following allegations that six-times champion jockey Kieron Fallon was involved in race-fixing.

The agency is retained by the club on a consultancy basis. Brunswick partner Kevin Byram has been advising Jockey Club head of PR John Maxse on how to handle media enquiries after claims that Fallon deliberately lost a race at Lingfield made headlines.

The Jockey Club has suspended Fallon from racing for 21 days following the jockey’s surrender of a ten-length lead on racehorse Ballinger Ridge. Fallon denies ‘throwing’ the race and claims his defeat was caused by human error.

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