NEWS IN BRIEF

PRWEEK CONFERENCE: College Hill chairman Alex Sandberg has been confirmed as the final major speaker at this year’s PR & The Media conference at The Dorchester hotel on 23 March. Contact Mary Brown at Haymarket Events on 020 8267 4116.

CONSUMER PR: Denmark-based toy giant Lego has axed its specialist global consumer PR division and will ‘concentrate its PR with existing country PR managers’. The cutbacks are part of a broader company review.

HEALTHCARE: Schwarz Pharma is to launch a UK campaign to ‘highlight talking points about acne’. BMA Communications will run the campaign, which will hit the medical media in around June. Schwarz is behind acne product Benzamycin.

CONSUMER PR: Online fashion retailer Yoox has appointed Ballard Associates and Rare Communications for UK corporate, trade and consumer PR. Rare was set up by Louise Drabwell, former Fox Kids Europe head of PR. Ballard was set up by former Mantra PR consultant Louise Ballard.

TOURISM PR: Bugsgang & Associates is to launch a year-long campaign to position the New Forest as ‘a quick-access country lifestyle getaway destination’. The agency reports to the New Forest District Council.

MEDIA RELATIONS: Energy company npower has hired Karen Earl Sponsorship to handle media relations around its sponsorship of test cricket. It will also handle PR for npower sponsorship of other sports.

HEALTHCARE: PRWeek’s 19 March issue will see the launch of a healthcare recruitment ads section. Located between the private and public sector recruitment pages, the page will give clients and consultancies the ideal opportunity to advertise in-house and agency vacancies. From 26 March, healthcare news coverage will increase from one to two pages.

CLARIFICATION: AD Communications did not pitch for the IPEX PR account, won by icas PR, as stated in the 5 March issue.

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