The initiative from WS, whose chief executive is Harris Diamond, promoted Foley & Lardner’s multi-disciplinary team of experts, created to communicate details of regulations stemming from the Sarbanes-Oxley Act, the corporate reform legislation made law in 2002. WS beat 800-plus entrants.
Waggener Edstrom won Agency of the Year and Large Agency of the Year. Runners-up in the Agency of the Year category were Midsize PR Agency of the Year A&R Partners, and Boutique PR Agency of the Year Kirvin Doak Communications.
Waggener Edstrom also won Healthcare Campaign of the Year for its efforts to promote AVI BioPharma’s anti-sense platform. That campaign was also runner-up in the Campaign of the Year category.
American Airlines won Large Corporate Communications Team of the Year, while Eaton Vance took the category for small in-house team.
Awards recognising individual achievement went to General Electric chief marketing officer Beth Comstock (PR Professional of the Year), Deveney Communication’s Nicholas Shapiro (Young PR Professional of the Year) and Howard University’s Keyana Williams (PR Student of the Year).
The first Global Campaign of the Year award went to Burson-Marsteller, the US Bureau of Engraving and Printing, and the Federal Reserve System for promotion of the new $20 bill.
Other major winners included Ketchum, which took home the Community Relations Campaign of the Year award for its work with The Home Depot.