The new branding aims to brighten the image of Scotland’s largest city by positioning it as a cosmopolitan European metropolis ripe for investment and tourism.
The year-long marketing communications campaign will initially target Glaswegians and UK citizens before going on to target Europeans and Americans under the strapline ‘Glasgow: Scotland with style’.
‘Since the 1980s, Glasgow has made tremendous progress but research has shown there are still negative perceptions of the city remaining,’ said Glasgow City councillor Charlie Gordon. ‘Our biggest challenge is to address these.’
The campaign will capitalise on Glasgow’s unique situation as the home to the work of famous Glaswegian architect and designer Charles Rennie Mackintosh in its bid to achieve media exposure across the UK.