The campaign was created by the SNS Group, which recently relaunched as Zest. It features cinema, radio and press advertising, a street concert for local bands and an art competition to reach younger age groups.
Medway Council suffers 50 per cent more deaths or serious injuries on its roads than the national average. This campaign targets young drivers, as well as pedestrians.
Council head of traffic management, safety and parking Keith Hanshaw said: ‘All sections of the media were present at our latest launch and this is directly attributed to Zest.’