OTC bulletin’s top PR gong for Shire

Shire Health London, Cohn & Wolfe and Munro & Forster (M&F) were the most successful PR agencies at OTC bulletin’s OTC Marketing 2004 Awards last week.

Shire won Best OTC PR Campaign for its work on Pfizer Consumer Healthcare’s smoking cessation brand Nicorette.

GlaxoSmithKline Consumer Healthcare won OTC Company of the Year and was joint winner in the OTC Marketing Innovation of the Year category for NiQuitin CQ’s link-up with the BMW Williams Formula 1 racing team – an initiative promoted by Cohn & Wolfe.

M&F won Best OTC Marketing Campaign on a Medium Budget for its work on Boehringer Ingelheim’s Pharmaton Capsules.

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