LVBA wins Agfa-Gevaert Brasil accounts

Image processing provider Agfa-Gevaert Brasil has appointed LVBA to taker care of PR for its Healthcare and Graphic Systems business units.

The agency already held the company's corporate account. The remaining business division, Consumer Imaging, remains without a permanent agency.

LVBA will provide a package of services including media relations, communications strategy planning and events organisation.

Account director Adriana Amiralian Longo will head a team of five on the account. They will report to Healthcare manager Luiz Marcelo Garutti Araujo and manager of Graphic Systems, Paulo Amaral.

Agfa established itself in Brazil in 1996 and currently has about 260 employees working in its Sao Paulo office and a manufacturing plant in Suzano.

LVBA has 26 staff in its Sao Paulo office. Clients include Audi, Bayer, Black & Decker and Colgate.

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