The agency will handle PR for existing TBWA clients. Christian Lainer, managing director of TBWA Communication Gropu and TBWA Warsaw said ' the new company is a step forward for the group in providing a full range of marketing services to our clients. The increasing role played by PR in communications has become very clear. With Agnieszka and Iga we have an opportunity to create the most professional PR agency in the Polish market.'
Niewiadomska was formerly deputy director-general of radio Pogoda. She will act as managing director of TBWA PR. Szymanowska, who will become client services director, come from Ink & Company where she was account director and new business director.