PN wins Europe job for almonds

The Almond Board of California has appointed Porter Novelli to its £450,000 PR account for Western Europe to highlight nutritional benefits to consumers and healthcare professionals.

London-based CPN director Keith Taylor said there is ‘a great bed of evidence about the health benefits of consuming almonds’. He said PR plans include a strong focus on health professionals because they are ‘key influencers on consumers’.

PN won the account, which begins in August, following a nine-way pitch that included six-year incumbent Ketchum.

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