Amstrad drives digital phone PR

Amstrad is aiming to capitalise on news that its e-m@iler digital phone business Amserve has moved into profit for the first time with a media relations campaign to launch the third generation of the e-m@iler.

According to Frank PR joint MD Andrew Bloch, a consumer campaign will target technology and men’s titles to explain the ‘superphone’ positioning and product developments.

Amstrad will also take advantage of investors’ interest in the newly profitable business, by targeting national business press, Bloch added.

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