Ipex media push for 2006 event

The Institute for International Research has appointed icas PR to run its international media relations drive for the 2006 International Printing Exhibition (Ipex).

Icas poached the six-figure account from incumbent agency AD Communications in a four-way pitch.

Ipex takes place every four years, showcasing cutting-edge print services and technology from around the globe. Icas will be targeting tech and business journalists in Europe, the Far East and the Americas before going on to target the visitor community through the international print trade press.

The agency will kick off its campaign at the Drupa printing exhibition in Dusseldorf, Germany, in May.

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