Golley Slater wins waste awareness deal in Wales

Waste Awareness Wales (WAW), the Welsh Local Government Association’s campaign to promote waste reduction and recycling, has recruited Golley Slater (GS) to devise a £1.5m three-year PR and marketing strategy.

GS has been asked to research other recycling campaigns across the UK and Europe and present ideas to a series of focus groups in the next two weeks.

‘What we’ve done so far is to provide support for local authorities already doing recycling schemes,’ said WAW co-ordinator Brian Mayne. ‘We want something above that to drive home a national message.’

GS won the £50,000 contract, effective until the end of March, after a pitch against Resource Publishing, Ontrack and Save Waste and Prosper, bidding jointly with Ainsworth & Parkinson Marketing Communications.

WAW will hold at least one pitch for a wider campaign at the end of March, which will aim to raise awareness of recycling and waste management issues within Wales.

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