PR arm increases margins at WPP

WPP, the marketing and comms group that owns Finsbury and Burson-Marsteller, has posted an increase in operating margins of nearly 13 per cent for its public relations and public affairs division.

The group, which also owns Ogilvy Public Relations Worldwide and Hill &Knowlton, said last week in its preliminary results for the year to 31 December 2003 that despite ‘flat revenues’ for the division, effective cost controls had led to the rise.

Revenue growth for the division declined by 0.6 per cent from 2002 to 2003.

The division accounted for 10.5 per cent of the group’s total revenue.

WPP’s total pre-tax operating profit was up 11 per cent on the previous year at £533.5m.

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