AOL communications pitch threatens Freuds PR contract

LONDON - Internet provider AOL has put its UK consumer and corporate PR account up for pitch just eight months after hiring Freud Communications.

AOL said that Freuds was pitching against three firms for the account, which is worth up to £500,000. The other shortlisted firms are Blue Rubicon, Ketchum and Shine Communications.

AOL UK director of communications Jonathan Lambeth said that the PR review was part of a new policy that the company had introduced.

"We have introduced a business proposal to review all external accounts and now it is the turn of our public relations account," he said.

But Lambeth was unable to say how often the account would now be reviewed beyond saying that AOL would look again at its PR advisers after "a regular period of time".

Freuds was appointed without a pitch last year to handle AOL's UK consumer PR and some US consultancy work.

It had sealed the contract after meetings in New York between eponymous chairman Matthew Freud and AOL chief executive Jonathan Miller. The two have known each other since the early 1990s.

The firm was, at that stage, given a one-year contract to promote AOL's narrowband and broadband offer positioning AOL as a "media brand" in both broadband internet and music, which is one of the main focuses of the company's communications this year. The account also involves some corporate work.

Freud Communications declined to comment.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.