UK trade body pitch for global PR remit

UK Trade and Investment’s Inward Investment Group – the government body charged with attracting overseas investment – is on the hunt for PR agencies to manage its worldwide communications network with PR contracts totalling £3m over three years up for grabs.

The group is looking to appoint up to seven shops to support the development of its regional marketing communications activities, excluding activities in the UK.

Activity in France and Germany is expected to be stepped up but it is yet to be decided how the contracts will be divided worldwide.

The first lot will cover Europe, which will be awarded to up to three agencies. The second batch will cover North America and will go to up to two firms, while the Asia-Pacific region will go to a maximum of two shops.

There are five agencies currently managing the body’s PR overseas: in the US, is New York-based MWW, in Canada, Fleishman-Hillard, in France is the Paris office of Burson-Marsteller, and Asia Pacific PR work is currently being managed by Weber Shandwick.

The body’s UK contract with GCI, which has been supporting its operations in Europe, is not up for review.

A spokesman for the body said: ‘Our PR agencies support our team to promote the UK as a world class inward investment and trade partner, in their tactical work, in business through events, and in communications through each of their key markets around the world.’

The contracts will run for three years with a possible extension of one year.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.