CIPD to ramp up media relations

The Chartered Institute of Personnel and Development (CIPD) has hired former Citigate Westminster account director Robert Blevin as external affairs manager, to handle PR and media relations.

The CIPD, which represents 118,000 personnel professionals, wants to raise its profile in the national mainstream media as HR policy affects all sectors of business, according to Blevin. It will also strive to reach senior opinion formers through the leading business publications.

He said the CIPD’s vigorous research programme and team of advisers makes it a popular source of comment on personnel issues: ‘The experiences of our membership is an immense resource from which we can draw.’

Although his role centres on media relations and PR, Blevin added: ‘We are keen to influence government to ensure employment policy reflects the experiences of our membership.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.