DIARY: Hit Or Miss... Manchester United

The financial PR campaign by the club over the past year appears to be in jeopardy as the public feud between its two biggest shareholders and the manager escalates. Until this week, coverage of the racehorse stud rights dispute between Sir Alex Ferguson and John Magnier and JP McManus was improving the value of the club, not destroying it. But the latest twist involves the duo blocking a new Ferguson contract. Experts are speculating that the stock will now slide. Finsbury, hired to handle financial PR a year ago, has to act to stop its good work unravelling.

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