'Adam springs to mind immediately. One look at his CV and he could have been any other bright and sparky press officer, but his knowledge of media across the board and his relationships with key journalists were remarkable.
'He brought the "wow factor" to the press office at UKTV - he was hired to promote Play UK and was great with journalists. What set him apart was that he had his finger on the pulse of everything contemporary and used this to secure valuable column inches for a niche channel.
'He is a stylish operator and is also a very good writer - an attribute that I believe is sadly much undervalued in the PR industry.'