Sugar recruits ad man for MD role

Shire Health Group’s consumer PR, new media and marketing arm, Sugar Consulting, has appointed a healthcare advertising specialist as managing director.

Ian Dorrian started work this month at the WPP-backed agency, reporting to Shire Health Group chief executive Gloria Gibbons.

Gibbons has been overseeing the MD’s role, alongside her other responsibilities at Shire, since Sarah Matthew quit more than six months ago to launch start-up healthcare PR firm Virgo Health PR (PRWeek, 9 July 2003).

Dorrian takes charge of 17 staff, with retained clients including Janssen-Cilag. He was a founding partner and client services director at Big Blue Communications, a Richmond-based healthcare advertising firm that was launched three years ago.

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