WellBeing signs Claudia Schiffer

Women’s health charity WellBeing has signed up Claudia Schiffer to spearhead a celebrity-led PR push aimed at raising awareness of ovarian cancer.

This year’s activity, which takes place throughout March, will also draw on journalist Eve Pollard, Hollyoaks actress Terri Dwyer and TV presenter Carol Vorderman, who was involved in last year’s campaign.

Wellbeing head of PR and comms Anina Castle said it would leverage its use of celebs with a media relations push promoting case studies in women’s magazines.

The campaign is also aiming to raise £100,000 towards research.

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