Amethyst hands job to Smithfield

Amethyst Corporate Finance has hired Smithfield Financial to raise the profile of the partner-owned corporate finance house.

Smithfield’s brief is to increase the profile of the firm by getting the transactions it works on coverage in online publications such as The Daily Deal, Mergermarket and efinancialnews, as well as the Financial Times.

Smithfield associate director Reg Hoare is running the account, reporting to a number of Amethyst partners.

Amethyst’s most recent transaction of note was advising broker Tullet on its acquisition by Collins Stewart.

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